notes from the trenches.

notes from the trenches.

observations on buyers, sellers, and deal psychology from the real estate finance trenches

why transactions are falling apart right now

Jun 16, 2026

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1 min read

why transactions are falling apart right now

the small signs you might miss before the buyer bails

EJ German
EJ German
stop asking if they want to sell

Jun 9, 2026

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1 min read

stop asking if they want to sell

you're making it too easy to say no

EJ German
EJ German
don’t get lost in the sauce

Jun 2, 2026

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1 min read

don’t get lost in the sauce

the algorithm ain't closing the deals

EJ German
EJ German
the three lender list

May 26, 2026

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1 min read

the three lender list

a hidden dynamic most buyers never see

EJ German
EJ German
she bought a special outfit for closing day

May 19, 2026

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1 min read

she bought a special outfit for closing day

her realtor had no idea what that meant to her

EJ German
EJ German
they told mark no

May 12, 2026

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1 min read

they told mark no

that's usually where the story ends

EJ German
EJ German
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