Hey {{first_name}},
The algorithm isn't your business plan.
Don't get it twisted -- social media can absolutely help grow your business.
But the fundamentals are still the fundamentals.
What never stopped working
You're staying in touch with your database.
You're following up with people who raised their hand.
You're having real conversations with buyers and sellers every day.
Or you should be.
Social media can amplify those habits. It can't replace them.
Where the next deal actually is
You're spending hours trying to crack the algorithm when the next deal is already sitting somewhere in your phone.
A past client.
A referral.
A buyer who paused six months ago.
Someone who just needed the right conversation at the right time.
A quick gut check
If social media disappeared tomorrow, how would you generate your next deal?
Go do that.
EJ
— a note from the trenches
**if you ever want to talk through a scenario, just hit reply
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