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Oliver Buchannon
EJ German
the market you came up in has already shifted

Jun 30, 2026

•

1 min read

the market you came up in has already shifted

and the next wave looks a lot different

EJ German
EJ German
why transactions are falling apart right now

Jun 16, 2026

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1 min read

why transactions are falling apart right now

the small signs you might miss before the buyer bails

EJ German
EJ German
stop asking if they want to sell

Jun 9, 2026

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1 min read

stop asking if they want to sell

you're making it too easy to say no

EJ German
EJ German
don’t get lost in the sauce

Jun 2, 2026

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1 min read

don’t get lost in the sauce

the algorithm ain't closing the deals

EJ German
EJ German
the three lender list

May 26, 2026

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1 min read

the three lender list

a hidden dynamic most buyers never see

EJ German
EJ German
she bought a special outfit for closing day

May 19, 2026

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1 min read

she bought a special outfit for closing day

her realtor had no idea what that meant to her

EJ German
EJ German
they told mark no

May 12, 2026

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1 min read

they told mark no

that's usually where the story ends

EJ German
EJ German
the rooms you're not in

May 5, 2026

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1 min read

the rooms you're not in

where most referrals actually start

EJ German
EJ German
nobody calls anymore

Apr 28, 2026

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1 min read

nobody calls anymore

and that probably includes you

EJ German
EJ German
overpricing isn't a strategy

Apr 21, 2026

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1 min read

overpricing isn't a strategy

it's your seller hoping the market proves them right

EJ German
EJ German
your buyer isn't waiting for rates

Apr 14, 2026

•

2 min read

your buyer isn't waiting for rates

they're waiting for someone to tell them it's okay

EJ German
EJ German
why some listings get attention immediately

Apr 7, 2026

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2 min read

why some listings get attention immediately

what buyers decide in the first 48 hours

EJ German
EJ German
ai won’t replace great agents

Mar 31, 2026

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2 min read

ai won’t replace great agents

what technology can’t replicate

EJ German
EJ German
never let your clients outwork you

Mar 24, 2026

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2 min read

never let your clients outwork you

why you need to stay one step ahead

EJ German
EJ German
do you really need more leads?

Mar 17, 2026

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2 min read

do you really need more leads?

a stat that might change how you look at your database

EJ German
EJ German
where did all the buyers go?

Mar 10, 2026

•

3 min read

where did all the buyers go?

why some buyers are still moving while others wait

EJ German
EJ German

notes from the trenches.

observations on buyers, sellers, and deal psychology from the real estate finance trenches

© 2026 notes from the trenches..
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