Hey {{first_name}},
A new listing hits the market.
Showings start immediately.
Offers come in within the first few days.
It goes pending before the week is up.
Then there are the other listings.
The ones that launch… and the market barely reacts.
Similar homes.
Same price range.
Completely different response.
If you’re reading this, you’ve seen it.
Can you guess the difference?
What I noticed
When a home first hits the market, buyers are paying attention.
If the home feels priced right, they move fast to see it.
If something feels off, they go into “wait and see” mode.
You know how it goes.
More time on market.
A price drop.
Another option pops up that looks better.
Once that cycle starts, it’s hard to reverse.
Another pattern
The listings that move the fastest have one thing in common.
They feel like an opportunity.
Not necessarily cheap.
Positioned in a way where buyers are compelled to move quickly.
But if they believe a home will still be there next week, they’ll wait.
A question you can ask this week
If a seller is debating pricing strategy, ask this:
“Would you rather list your home in a way that attracts attention… or lower the price later trying to create it?”
That might help them understand the difference.
Because the first week on market sets the tone for the entire listing.
One thing worth remembering
Buyers pay the most attention when a listing is new.
However, that window doesn’t last very long.
The strategy before a listing goes live will always matter more than any adjustments after..
EJ
— a note from the trenches
**if you want to talk through a scenario, just hit reply
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